About Us

A professional know-how developed over the years thanks to the study of highly scientific and high-performance products for the world of salons, in synergy with a modern sustainable and ethical formulation approach. It is among the first brands in the world to have patented a plexx system, a mix of technological and natural ingredients that protects the hair from any damage caused by chemical and mechanical treatments and today it also comes with a complete system of home care products for scalp and hair.

We choose a conscious formulation approach. The active ingredients are always in high functional percentages, tested for their effectiveness and selected on the basis of the most modern trends such as pharmaceutical, biotechnological inspiration, skinimalism and attention to the sustainability of production methods. The basic ingredients are selected by evaluating the characteristics of sustainability: environmental and social impact (e.g. RSPO for palm derivatives), naturality (according to ISO guidelines) and biodegradability.