who we are

ESLA is the future of the hair care

A professional know-how developed through the study of highly scientific and high-performance products for the world of salons and retailers, in synergy with a modern, sustainable and ethical formulation approach.

ES from latin you are
L for "lætitia” from latin joy
A symbolizing “animae” from latin of the soul

Together, these three elements "you are," “the joy","ofthe soul" embody the essence of our brand.
ESLA is not just a line of hair products but an experience that celebrates the uniqueness of each individual, promoting inner happiness and authentic beauty.

Beauty is Pleasure with Purpose

Pleasure with Purpose, rooted in science.
Each formula is a sensorial experience textures, scents, and results designed to awaken the senses while delivering visible, science-backed transformations in hair health.
Beauty is the synergy of cognitive depth, emotional resonance, and visual appeal.

Beauty with Elevated Consciousness

Indulgence meets responsibility: our conscious design and sustainable approach honors both hair and the planet proving that true luxury lies in mindful choices and elevated awareness.

Hairceuticals:
Precision in Hair Health

We merge cutting-edge trichologicalscience with the art of wellbeing, creating medical-grade formulas for scalp and hair smart formulas that heal, protect, and elevate from within.

Joy is the New Luxury

In a world of overconsumption, we return to the essence of joy authentic, soul-nourishing care that celebrates your beauty in its entirety.
No excess, just intention.

Hedonism Reimagined

Not indulgence for indulgence’s sake, but refined, conscious pleasure.
From biodegradable formulas to high-performing active ingredients, every detail is curated to bring joy to the soul and beauty to the world.

The concept positioning

Luxury haircare essentials

Our products offer the best performances in salon services as the most multisensorial and result-oriented experiences for the home care routines.

GREEN ENERGY 

40 % of the energy used for manufacturing is from sustainable resources (solar).

INGREDIENTS OF NATURAL ORIGIN 

Ingredients that have not been obtained using fossil fuels for their production or extraction.

GREEN MANUFACTURING 

Our ingredients are cultivated, developed, packaged and transported using sustainable practices, respecting the planet all along the supply chain.

PLANET CONSCIOUS 

All of our processes and products are produced responsibly with a commitment to having a minimal impact on nature.